Business
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Position yourself – Nailing Your Name, Location, and Differentiation
Differentiate Your Offering Remember Charles Lindbergh’s solo transatlantic flight? Roger Bannister’s four-minute mile? Creative Carton’s perfect record for same-day orders?…
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Find funding – Raising Capital without Relinquishing Control
Bootstrapping Funding your company with personal assets is ideal for maintaining control but it can stall growth—and jeopardize your financial…
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Write the business plan – Building Your Blueprint for Success
Executive summary. In three pages, summarize your company’s mission, business objectives, target market, points of differentiation, marketing strategy, funding needs,…
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Research the market- Analyzing the Data to Determine Your Niche
Determine demand. A family friend wanted to open a doggy day care and asked for my advice. The first two…
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Make up your mind Uncommon Factors to Consider before Quitting Your Day Job
Consider the impact on your family In my acceptance speech for Inc. magazine’s 1995 Midwest Entrepreneur of the Year Award,…
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Energizing Employees within Your Company for Social Influence
Until the beginning part of this decade, enterprise software looked and felt very different from the software that was designed…
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Marketing via Niche Networks and Online Influencers
Throughout this book, I discuss social influence marketing on the major social platforms: what you can do on the paid…
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Understanding Social Influence Marketing
When designing Web sites, you display banners and push your Web site listings higher up in the search engine rankings…
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